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How to Create a Millennial-Sticky Employment Brand

instructor
By: Dr. B. Lynn Ware
Recorded Session
Duration
60 Minutes
Training Level
Intermediate to Advanced

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Recorded Session

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Webinar Details

This webinar will review the easy steps that you need to follow in order to create a Millennial-friendly work environment. Find out how to build an employment brand and recruiting process that will outsell your competition and boost the quality of Gen Y applicants you receive. Discover how to revamp your retention strategy to include development methods most valued by Gen Y talent. See examples of the latest trends in career development tools, ideas and technology that are working to keep this group of early career employees motivated and focused on contributing discretionary effort to your company’s bottom line.

WHY SHOULD YOU ATTEND?

Are you planning on Millennial Workers for your company’s growth? Millennials now represent over half of the available U.S. workforce. This webinar will outline a few easy steps for you to successfully attract and retain Millennial talent.

How do we know? We conducted a 14-month research study that told us how Millennials think about making job changes. In this webinar, we share those results with you. Some of our most closely held truths, such as “employees leave managers, not companies” are not necessarily holding water for Millennials.

LEARNING OBJECTIVES

  • The most important job factors for attracting and retaining early career talent
  • Employment branding strategy and messaging for Millennials
  • Career support strategies that work for Gen Y employees
  • Use of integrated talent management technology for Gen Y self-service career development
  • Use of microlearning for career development
  • Use of mobile apps for career and skill development 
  • How to teach Gen Ys to navigate their careers
  • End-to-end career development ecosystems
  • What to do about career development if there are no advancement opportunities
  • The trendsetters - Case studies from tech companies in California; what they are doing to attract and retain early career employees
     

WHO WILL BENEFIT?

  • HR Professionals
  • Senior Managers
  • Team Leaders
  • Supervisors
     

Are you planning on Millennial Workers for your company’s growth? Millennials now represent over half of the available U.S. workforce. This webinar will outline a few easy steps for you to successfully attract and retain Millennial talent.

How do we know? We conducted a 14-month research study that told us how Millennials think about making job changes. In this webinar, we share those results with you. Some of our most closely held truths, such as “employees leave managers, not companies” are not necessarily holding water for Millennials.

  • The most important job factors for attracting and retaining early career talent
  • Employment branding strategy and messaging for Millennials
  • Career support strategies that work for Gen Y employees
  • Use of integrated talent management technology for Gen Y self-service career development
  • Use of microlearning for career development
  • Use of mobile apps for career and skill development 
  • How to teach Gen Ys to navigate their careers
  • End-to-end career development ecosystems
  • What to do about career development if there are no advancement opportunities
  • The trendsetters - Case studies from tech companies in California; what they are doing to attract and retain early career employees
     
  • HR Professionals
  • Senior Managers
  • Team Leaders
  • Supervisors
     

SPEAKER PROFILE

instructor

Dr. Ware is an Industrial/Organizational Psychologist and CEO of Integral Talent Systems, Inc. (ITS)

ITS is a global technology enabled talent management consulting firm specializing in bringing the science of talent management to the bottom line.

ITS is a pioneer in the field of attracting and retaining top talent, as the company was the first consulting firm dedicated to this workplace issue that began emerging in the U.S. during 1996 and has since become a global concern.

Dr. Ware is frequently engaged with corporate clients to provide guidance on how to create “employer of choice” environments, so that they can attract and keep the best talent in their respective industries.

ITS provides this guidance by continually conducting independent research in talent management, staying abreast of current corporate and workplace trends and best practices, and creating innovative products and services regarding this topic.

Dr. Ware has practiced for over 25 years in the talent management field, with a strong focus on how to increase employee productivity for the benefit of achieving business goals. She has acted as a consultant in this capacity for 180 of the Fortune 1000.

Dr. Ware is frequently quoted on trends in talent management strategies in numerous publications such as the Associated Press, Computer World magazine, Network World and the San Francisco Chronicle, and has been featured several times on CNN as a national talent management expert.

 

 

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